#finfree

There's nothing I love more than when Lush e-mail pops up in my inbox and it is regarding something I am already passionate about!

 

Lush Cosmetics has partnered with Discovery Channel's Shark Week, Sharkwater filmmaker Rob Stewart and his organization, United Conservationists, to raise awareness for sharks and stop the unnecessary slaughter for their fins. Rob Stewart has a wonderful film called Shark Water. I have watched it several times, and it really makes you appreciate the beauty of sharks. Check out part Rob's story at the end of this post and join #finfree movement by signing the petition and by purchasing Lush's limited edition Shark Fin soap.

The Shark Fin soap is made of softening seaweed, scrubby fine sea salt and zesty lime oil that make it a refreshing way to cool down this summer. 100% of the price of this soap will be donated to United Conservationists, a non-profit organization dedicated to the protection and conservation of sharks through its Fin Free movement. Now you can swim with the sharks and help protect them too!

 

The Brunette Shake is definately going to support this effort. Remember, Green is Sexy! Be kind to the environment and animals...

 

xx

Hillary

 

 

 

"In August 1999, I was a 19-year-old photographer embarking on my most exciting photo assignment yet: to photograph my favorite species, Hammerhead Sharks, in the Galapagos Islands, Ecuador. As a “fish nerd” I spent as much time with sharks as possible, and grew to understand a very different side of sharks compared to conventional media. To me they were shy, inquisitive, sensitive and important. Being the first animal on earth with jaws, and the only large animal to have endured for 450 million years and five mass extinctions, they’re a huge part of the framework for life in the oceans. Life that gives us most of the oxygen we breathe.

Upon arriving in the Galapagos Islands, instead of finding sharks in all their majesty in the most protected marine reserve on earth, I encountered a fishing line that could stretch from earth to outer space, with thousands of baited hooks and hundreds of dead and dying sharks.
Shark fin soup is a Chinese delicacy so desirable that a single pound of shark fin can sell for more than $400 USD, leading to the practice of finning: keeping only the fins and discarding the bodies, which wastes 95% of the animal. This demand slaughters 100 million sharks each year, decimating 90% of the world’s sharks within my lifetime."